Marketing Matters: White Paper

The complete report equips jurisdictions with the data and tools necessary to combat the marketing of unhealthy foods and beverages to young children. It provides a detailed legal analysis of the options available, and discusses strategies communities can use to reduce unhealthy marketing.

Marketing Matters: Executive Summary

The executive summary explains the importance of regulating marketing to kids, describes unhealthy marketing practices and their effects, and outlines the different policy options.