The Four Ps of Environmental Scanning

The goal of alcohol environmental scanning is to identify your community’s risk factors that can contribute to underage or excessive alcohol consumption. Conducting a scan allows you to observe and document the 4 P’s: Price, Product, Promotion, and Place. Documenting these observations and pairing that information with other assessment data, such as youth survey data, allows you to create a clear picture of alcohol in your community. This resource provides guiding questions for conducting environmental scans using the 4 Ps.

Environmental Scanning

This fact sheet discusses the goals of environmental scanning, why it is important, considerations for conducting environmental scans, and limited tips and suggestions.

Data Collection for Alcohol Policy Change

This toolkit was developed to help community organizations, state alcohol policy alliances, and substance use prevention coalitions identify, locate, and use data to support the implementation of alcohol policy campaigns.