The Four Ps of Environmental Scanning

The goal of alcohol environmental scanning is to identify your community’s risk factors that can contribute to underage or excessive alcohol consumption. Conducting a scan allows you to observe and document the 4 P’s: Price, Product, Promotion, and Place. Documenting these observations and pairing that information with other assessment data, such as youth survey data, allows you to create a clear picture of alcohol in your community. This resource provides guiding questions for conducting environmental scans using the 4 Ps.

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